There are numerous ways to gather more orders for your restaurant, but if you want to make it advantageous for both yourself and your customers, whilst keeping up to date with changing times, an online ordering system is the way to go. With massive growth potential, and a forecast of the mobile ordering industry reaching $38 billion dollars by 2020, it is no wonder that restranteurs with the ordering software are significantly more competitive than those without.
But the main question is, how do you choose an online ordering system that's the best fit for you?
1. Is there an option to Pick up?
With over 79% of consumers having used online ordering (click and collect) in the past year, and with this figure on a forecasted upwards trajectory, there is no doubt that this is a vital option for your online ordering system. Restaurant pick up offers the convenience that customers love and desire. The ability to place an order at leisure and collect at a time that accommodates their schedule, certifies the reasoning behind the popularity of this additional option. Following on from this, with delivery being largely unprofitable in rural areas, pick up is preferred among many. With the use of fewer resources as well as the ability to maximize sales, what’s not to love?
2. Is it fully customizable?
Ideally, you desire an ordering system that integrates and flows accurately with your brand. Are you a fun innovative company? This needs to be passed through to your new software, implementing the same colors, imagery and typography. Systems that enable you to integrate your own professional images will generate more sales. Decide on a company that creates an ordering system which is essentially a direct extension of your website. Additionally, you want a system which enables you to inform customers of real-time menu changes to prevent re-order. This feature is also crucial to generate customer loyalty, so be sure your software contains this ad-on
3. Ease of integration
Does the online ordering system integrate with your POS? Is it an easy or difficult POS integration? Most of the commonly used ordering systems integrate with the major POS (Point of sale) systems. This feature unifies your process in numerous ways. The online order is sent directly to your POS, essentially acting as an instore order, and will therefore be handled just like a traditional purchase, and the company’s operations will continue as normal. Having a system that is compatible with your POS will save you both time and money in the long run, so check with your POS provider to see which systems can be used before a decision on the software is made, and be sure to choose a system you are technologically compatible with.
4. Is it compatible with various devices?
It is no use having an online ordering system specifically designed for laptops, not in this generation. With 83% of adults looking up restaurants on a tablet, and 69% of customers ordering food online using a mobile device. Guests want the convenience of ordering immediately from the given device at the given period, instead of swapping to a laptop, or any other compatible device. It will impact the customer experience, and they will look elsewhere.
5. Additional promotion
Are loyalty programs and rewards incorporated into your business plan? If so, many online ordering systems allow you to exploit this by allowing customers to apply rewards at discount. Loyalty is a huge benefit to restaurants, with repeat customers spending 69% more than new customers. This can be marketed effectively, and drive an increase in sales along with customer loyalty If successfully managed.
These 5 features should be carefully considered and analyzed when choosing an effective online ordering system, and if done correctly, can ultimately see a significant growth in your company in terms of size as well as sales.
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