RESTAURANT GROUP SEES MARKED IMPROVEMENT IN CUSTOMER ENGAGEMENT AND LOYALTY
Busaba Eathai, a leading Thai restaurant group based in the UK, worked with MyCheck to develop a loyalty and payment application that has set the benchmark for mobile in the hospitality sector. The service has a 74 percent conversion rate, with 39 percent of users returning to dine, contributing over 5 percent of gross revenue.
THE IMPACT OF MOBILE TECHNOLOGY
For years, merchants in hospitality and retail have been encouraged to embrace mobile technology in order to increase customer engagement and loyalty. Evidence to support the hype and give the market confidence has been scarce, until now.
Our Busaba Eathai case study highlights the tangible, measurable benefits of integrating mobile technology into the customer experience, including: