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CASE STUDY: BUSABA EATHAI

RESTAURANT GROUP SEES MARKED IMPROVEMENT IN CUSTOMER ENGAGEMENT AND LOYALTY

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Busaba Eathai, a leading Thai restaurant group based in the UK, worked with MyCheck to develop a loyalty and payment application that has set the benchmark for mobile in the hospitality sector. The service has a 74 percent conversion rate, with 39 percent of users returning to dine, contributing over 5 percent of gross revenue.

THE IMPACT OF MOBILE TECHNOLOGY

For years, merchants in hospitality and retail have been encouraged to embrace mobile technology in order to increase customer engagement and loyalty. Evidence to support the hype and give the market confidence has been scarce, until now.

Our Busaba Eathai case study highlights the tangible, measurable benefits of integrating mobile technology into the customer experience, including:

-Boost customer engagement
-Create unique, personalized offers
-Improve customer loyalty
-Increase customer spend

Complete the form on the right to learn more about using MyCheck to improve customer engagement and loyalty.


About MyCheck 

MyCheck creates custom apps for restaurant groups and chains to extend the brand experience into the mobile world. Brands pick and choose to incorporate various capabilities from the list below, ranging from different payment options to loyalty, notifications and beyond. Customization extends to the backend, with direct POS integration that requires no special hardware. Unique reporting tools will also be provided to maximize CRM capabilities.